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About Us

Our Story

From opening offices in Auckland, then expanding to Los Angeles and Toronto while shipping to every part of the world, the original concept behind Radikal Neon was expected to be received on a much smaller scale.

Since 2016, the ever-growing team at Radikal HQ has been bringing the nostalgia of a time long past into today's world. Of course, we make it safer, accessible to everyone, and eco-friendly through the use of LED instead.

At Radikal Neon, we believe in the unique power of neon lighting to create the ultimate vibe. We've been purveyors of the traditional medium since well before Radikal's 2016 inception, with members of the team already having experience designing and producing traditional neon signs. Having been involved in the industry for so long, the team truly believes that these lights can bring character to any space - and transform the character that already exists.

One of the main things that founder Tom Numan discovered about traditional neon signs was that the glass used was easily broken, and released toxic gasses when it did. An expensive and timely craft, while often being a pain to install for the client and costly to run, simply wasn't as sustainable as modern lighting solutions should be.

Our response? The team searched high and low to see if more modern technology would be able to replicate the look without the downsides. That's when Tom discovered LED Flex Neon in 2015. Even though it was a fledgling technology at the time, his experience in the lighting design arena told him that this medium was the one!

LED Neon turned out to be an environmentally friendly, user-friendly, and wallet-friendly alternative without all the downsides of glass neon. Just like that, the ultimate evolution of the traditional neon sign was born, and it's been shining bright ever since. Check out our detailed Traditional Neon vs. LED Neon comparison here to take a more in-depth look between them.

At Radikal Neon, not only is everything handmade with care, but we specialize in totally bespoke custom neon works for whatever you have in mind. So get dreaming.

smiling team at Radikal Neon in Christmas outfits
Outside of Radikal Neon store

The Evolution of Radikal Neon (and How You Can Experience the Future)

It's been a wilder ride for the team than Tom had ever expected. Since Radikal's foundation in Christchurch, New Zealand, in 2016, the team has grown dramatically.

We've picked up some of New Zealand's most talented designers, marketers, and web developers while scaling to the point that our unique LED Neon signs now glow in almost every country on Earth. In fact, you can find our work adorning the walls of creatives, celebrities, and tastemakers the world around alike, having worked with household names like Twitch, Disney, Apple, Heineken, and Netflix (just to name a few).

We create incredibly unique lighting experiences wherever we go with our trademark Rad Super Mini LED. Radikal Neon now boasts vibrant retail locations in Auckland and Los Angeles, with a remote office in Toronto to better service a booming demand throughout Canada. But the team has no plans to stop there. We have many other endeavours planned just on the horizon, having grown from strength to strength throughout the challenges presented by the Covid-19 pandemic.

At Radikal Neon, we're showing the world that not only do we know what we're doing, but absolutely love doing it too - and it shows in our vast portfolio of work. Together, our team has over 100 years of experience in signage, lighting, and electrical design.

When you make the decision to establish your vibe with Radikal Neon, you're tapping into awesome benefits like:

  • Accessible Lighting: LED neon lighting should be available to everyone, and that's a top mission for us at Radikal Neon. We make that reality with fast, free shipping worldwide, agency service, great discounts for regular customers (15% for returning customers and larger discounts for influencer collaborations), and by designing our products with affordable, high-quality LED lights.

  • Flawless Design: Our LED neon signs are made with PVC tubing and low-voltage lighting to capture the look of neon without the health or safety risks, such as delicate glass, toxic gases, and hot surfaces. Dimmable, robust. buzz-free, and built in a natural silicon diffuser, we take pride in the level of detail and care that goes into our signage. Whether you're a fan of eco-friendly products or you simply want neon signs that are easy to install and won't break, you want Radikal Neon.

  • Top Tier Customer Service: Despite being one of the fastest producing LED neon companies in the world, we don't cut corners and we don't let you down. In fact, our custom orders come with free design proofs to ensure that you're getting exactly what you want. Whatever you need to create your space, we're here to support you.

We look forward to hearing from you,
Tom & the rest of the Rad Gang :)

Ready to get started? You can design your own sign in real-time right on our website using the “Customize your neon” button below. If you have any questions, reach out to us. We're here to help, big or small, crazy or simple!

Radikal Neon: Behind the lights