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About Us

Our Story

From opening offices in Auckland, to Los Angeles and Toronto whilst shipping to every part of the world, the original idea was expected to be received on a much smaller scale.

Since 2016 the ever growing team at Radikal HQ have been bringing the nostalgia of a time past into the present, making that traditional neon glow of yesterday a perfectly accessible lighting solution today using LED instead.

At Radikal Neon we believe neon is the coolest and have been purveyors of the traditional medium well before Radikal’s 2016 inception, with members of the team previously involved in designing and producing traditional neon signs. Having been involved in the industry for so long, the team truly believes that these lights can bring character to any space - or even make it feel totally different.

One of the main things that founder Tom Numan found about traditional neon signs was that the gas/glass used was easily broken, an expensive and timely craft, while often being a pain to install for the client and costly to run - so the team searched high and low to see if a more modern technology would be able to replicate the look, without the downsides. That’s when Tom discovered LED Flex Neon in it’s more primitive phase in 2015 - having worked extensively in the lighting design arena prior to Radikal's inception, he knew this medium was the one!

LED Neon turned out to be an environmentally friendly, user friendly and wallet friendly alternative without all the downsides of glass neon. And just like that the ultimate evolution of the traditional neon sign was born, and it’s been shining bright ever since - check out our detailed Traditional Neon vs. LED Neon comparison here to take a more indepth look between them. Today not only is everything handmade with care but we specialise in totally bespoke custom neon works for whatever you have in mind. So get dreaming.

Radikal Neon Team
Curran Street neon office Auckland

It's been a wilder ride for the team than Tom had ever expected. Since Radikal’s foundation in Christchurch, New Zealand in 2016, the team has grown dramatically picking up some of New Zealand’s most talented designers, marketers and web developers while our unique LED Neon signs now glow in almost every country on Earth, adorning the walls of creatives, celebrities and tastemakers the world around alike. Having worked with household names; Disney, Apple, Mercedes, Heineken, Netflix just to name a few, and creating incredibly unique lighting experiences wherever we go with our trademark Rad Super Mini LED, Radikal Neon now boasts vibrant retail locations in Auckland & Los Angeles with a remote office in Toronto to better service a booming demand throughout Canada. But the team has no plans to stop there, with many other endeavours planned just on the horizon having grown from strength to strength throughout the challenges presented by the Covid-19 pandemic.

At Radikal Neon we're showing the world that not only do we know what we're doing, but absolutely love doing it too - and it shows in our vast repertoire of work, with over 100 years of experience in signage, lighting and electrical design between the team.

If there’s anything you had in mind, or would like to get in touch for a no obligation quote, just reach out below - you can even design your own sign in real time right on our website using the ‘Customize your neon’ button below - we're here to help, big or small, crazy or simple!

We look forward to hearing from you,
Tom & the rest of the Rad Gang :)

Radikal Neon: Behind the lights